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Our Role in Clusters
Our Role in Clusters
Global Network, an international trade consulting & training firm based in Ahmedabad, India was introduced to the Cluster Development Program ( CDP ) by UNIDO in year 2001.Global Network, motivated the creation of Cluster Pulse, an NGO , dedicated to cluster development initiatives in India & abroad.
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After working in 66 clusters in India & in 9 other counries , we are convinced that the only way to induce the SME business community worldover to upgrade their technology & systems of production is by “convincingly proving the big size of the cake” i.e. the market. This can be achieved by market access through Exports. Once they see the huge overseas opportunity , they will naturally invest in their production processes in order to match demand requirements.
Since this is not the core activity of Global Network, it has promoted a NOT FOR PROFIT, Non Govt. Organization ( NGO ), by the name of Cluster Pulse.
The 3 pillars of our intervention in a cluster are :
- Motivation to form export consortia amongst SME's
- BDS strengthening & provisioning in the cluster
- Association capacity building in the cluster
The 3 phases of our intervention in a cluster are :
- Phase I : Cluster Mapping and Business Plan Development
- Phase II Project Implementation
- Phase III: Learning and Close-out
We work with all stakeholders in a cluster for INCLUSIVE growth
- Local Government
- SME‘s / Networks
- Universities
- R&D and Technical training institutions
- Service providers
- Industry / Trade associations
- Social development agencies
Cluster Pulse follows a 7 step process in Clusters.
STAGE I
Complete Diagnostic study of the cluster is conducted by Cluster Pulse. SWOT analysis of the cluster - Strength, Weakness, Opportunities & Threat is conducted, with the assistance of product specialists. This involves study of entire cluster in areas of raw material procurement, raw material quality, alternate raw material, energy source, alternate energy sources, pollution treatment, size of firms, economies of scale, shop floor plan, production process, wastages, manpower, finances, management skills, family businesses, testing facilities, quality issues, marketing network in India & exports, foreign competition …………..
STAGE – II
A business Plan is drafted with the consent of all cluster players.
STAGE III
The role of Cluster Pulse is to first create forward linkage of the clusters to the domestic & international markets. The methodology of Cluster Pulse is to conduct a 2 day sensitization program in the cluster named as “The Art & Science of Marketing & Exports “. Day 1 is a presentation on marketing & exports of their product & day 2 is one to one interactions with the participants. On day 2 a group of 10 – 12 progressive thinking SME owners will be identified, through one to one interactions , to form a “ Consortium “ , which will be registered as a society or a Pvt. Ltd. Company. Cluster Pulse gives a trained CDA (Cluster Development Agent) to this consortium to work in the consortium. A separate office will set up for this consortium in the cluster. Goals will be set with date “deadlines”.
STAGE IV
Within 2 – 3 months a second program is conducted by Cluster Pulse, named “The Art & Science of Internet as a tool of marketing & exports “. Past working of the consortium & the cluster is reviewed. Goal achievement is reviewed. New Goals are set with date “deadlines”.
STAGE V
The consortium business delegation is taken to a similar product cluster in CHINA to understand the production systems, environmental issues, labour issues, costing & pricing of Chinese products, financial systems, overall management & marketing systems of Chinese companies.
STAGE VI
A cluster or consortium business delegation is taken to a “scientifically” identified country to do marketing & exports of their products. A Buyer Seller Meet (BSM) is arranged in that city or country & one to one meetings with importers are arranged. Networking is done with Trade promotion agencies in that city or country. Confirmed business is generated. The large size of the cake is proven!
STAGE VII
On return, the business delegates invest in their production systems to upgrade in order to meet the demand requirements which they would have seen from their own eyes – “Seeing is believing “.
The consortium / Trade association is strengthened for continuity & self sustainability, with an income model like sub-contract exchange or many other models, available with Cluster Pulse. The consortium chalks out its own plans & activities. It works independently. By this time, trust is built into the consortium members. This consortium extends its working to backward linkage. They start buying raw material jointly, share excess capacity …………..
Other businesspersons in the cluster get motivated by the success of one consortium & many more consortiums are formed. Cluster Pulse withdraws from the cluster………Handholding support continues. The cluster develops into a vibrant one!
The journey begins …………..
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THE PERFORMANCE TILL DATE
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A |
From year 2001 onwards we have worked in 66 clusters, as under: |
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AGRO CLUSTERS |
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1.
2.
3.
4.
5.
6.
7.
8. |
Rice
Rice
Coir
Mango
Fruits ( Litchi )
Dal
Poha
Kokum |
Gondia
Rudrapur , Madurai ,
Kochi
Talala
Dehradun
Jalgaon
Ahmedabad (Rice Flakes)
Sindhudurg |
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ENGINEERING CLUSTERS |
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9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20. |
Machine Tools
Diesel Engines
Scientific Instruments
Auto Parts
Auto Parts
Brass Parts
Foundries
Foundries
Foundries
Foundries
Steel
Fabrication |
Bangalore
Rajkot
Ambala
Jamshedpur
Hosur
Jamnagar
Hyderabad
Ahmedabad
Rajkot
Belgaum
Nagpur
Rourkela |
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PHARMA CLUSTERS |
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21.
22.
23. |
Pharmaceuticals
Medical devices
Pharma , Ayurvedic / Alopathic |
Ahmedabad
Ahmedabad
INDORE |
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CONSUMER GOODS CLUSTERS |
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24.
25.
26.
27.
28.
29.
30.
31.
32.
33. |
Stainless Steel Utencil
Sports Goods
Ceramics
Fan
Handtools
Handtools
Match Box
Paints
Locks
Toys |
Ahmedabad
Jallandhar
Morbi
Hyderabad
Jallandhar
Nagaur
Kovilpatti
Anand
Aligarh
New Delhi |
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TEXTILE Clusters : Textile Committee , Ministry Of Textiles , Govt. Of India. |
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34.
35.
36.
37.
38.
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40.
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42.
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44.
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46.
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48.
49.
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53. |
Terry Towel
Cotton Fabrics
Textile Fabrics
Knitwear
Home Furnishing
Cotton Yarn
Home Furnishing
Textile & Clothing
Hosiery
Defense Textiles & Hosiery
Polyseter Fabrics
Grey Fabrics
Ikkat Fabrics
Chanderi Silk
Knitwear
Home Furnishing
Jeans
Sanganer print
Raw Cotton
Khadi
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Solapur
Salem
Erode
Tirupur
Kannur
Madurai
Karur
Ahmedabad
Kolkata
Kanpur
Surat
Ichalkaranji
Bhubaneshwar
Chanderi
Ludhiana
Panipat
Bellary
Jaipur
Ahmedabad
Baswa , Srinagar |
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OVERSEAS CLUSTERS : |
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54.
55.
56.
57.
58. |
Dried Fruits & Nuts
Fruits - Pomegranates
Fruits – Grapes
Carpets
Handicrafts |
Kabul , Afghanistan
Kandahar , Afghanistan
Kandahar , Afghanistan
Kabul , Afghanistan
Nooristan , Afghanistan |
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59.
60.
61. |
Cutlery
Fan
Cutlery |
Wazirabad , Pakistan
Gujaranwala ,Pakistan
Lahore , Pakistan |
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62.
63. |
Aviation
Green Peas |
Manitoba , Canada
Manitoba , Canada |
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64.
65. |
Children books
Apricots |
London , UK
Malatya , Turkey |
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B |
We have led 75 business delegations from India to different countries in all 5 continents - Latin America , Canada , China , Australia , Europe , Africa , Middle East & SAARC . Business worth US$ 343 million has been generated during the delegation visit on the spot & later on so much more business has been generated , which is not recorded with us.
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We have conducted 218 seminars all over India & in 9 other countries , on international trade topics like: consortium formation seminars, Country focused seminars, Product focused seminars, internet for exports seminars, revenue model for association presentations. About 12300 + companies have been sensitized towards exports & Cluster Development Program in these programs.
We have conducted 31 seminars in foreign countries on “ Doing Business With India”.
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We have hosted 21 business delegations from overseas countries to Clusters in India for business match making.
Cluster Pulse believes that the SME sector in India will survive & grow , only through working together in “ Consortiums “ with the science of Cluster Development Program , through the twin “vehicles” of international market access & technology up gradation..
Team Global Network & Cluster Pulse , an NGO thanks UNIDO ( CDP ) USAID, GTZ,OTF Group,DAI,CADG, Foreign Govt. Textile Committee – Ministry Of Textiles , SBI ( Project Up tech ), SISI, NISIET, EDII , State Governments, Trade Associations, Consortiums & SME’s for utilizing our services in the cluster development program.
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"I find that the harder I work,
the more luck I seem to have"
...Thomas Jefferson
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