10 – 12 progressive thinking SME owners are identified in a cluster , through one to one interactions, to form a " Consortium ", which is registered as a society. Generally there is a tendency of competition amongst cluster companies. It is so because the size of the cake is small & too many to eat . We show them a large size of the cake with a very scientific & believable fact & figures on international market size. Once they are convinced of the huge market , they also understand that individually they will not be able to target these markets & may not be able to supply also in large quantities.
Based on these facts , they agree to work together on joint marketing under a common brand & order sharing concept , the model of which differs from cluster to cluster & even from consortium to consortium within the same cluster. Cluster Pulse, provides a trained CDA ( Cluster Development Agent ) to this consortium to work for backward & forward linkage. A separate office is set up for this consortium. Goals are set with date deadlines.
Consortiums formed under the Cluster development program
