|
|
 |
Cluster Course |
|
|
| Duration |
: |
7 days per module |
| Time |
: |
10 AM to 5 PM. |
| Venue |
: |
In India or in your country |
| emai |
: |
info@clusterpulse.org |
|
| |
| Art & Science training series - 8 Training modules |
| |
|
|
| AREAS WHERE BDS PROVIDER NEEDS TO PLAY A ROLE IN A CLUSTER |
|
| A The Art & Science of CLUSTER MODULE |
| 1. |
The Global background to Cluster Development Program ( CDP ) & its relevance to the business in your country. |
| 2. |
The Indian background to Cluster Development Program ( CDP ) |
| 3. |
Objective & purpose of CDP ( Backward & Forward linkage ) |
| 4. |
Sensitisation of CDP |
| 5. |
Scientific steps of CDP |
| 6. |
Methodology of CDP |
| 7. |
Experiences of clusters & consortia- Achievements |
| 8. |
Consortia formation “ MATRIX “ |
| 9. |
The psychology of working together. |
| 10. |
The benefits of CDP |
| 11. |
Reasons for Failure of some CDP's. |
| 12. |
Cost of running CDP & Consortia |
| 13. |
Networking & CDP |
| 14. |
Agencies involved in CDP & their role. |
| 15. |
Role of CDA ( Cluster Development Agent ) |
| 16. |
Areas of CDP which affects business – Technological intervention, R & D , cost reduction , cost sharing, increase in sales, increase in profits, joint market
promotion, exports, imports, joint ventures, group financing, group staffing |
|
| |
Other side topics of the presentation will be : |
| |
| • |
Why to work in groups under consortia ? |
| • |
Getting your company ready for CDP |
| • |
Business environment in international markets. |
| • |
Marketing strategies for consortia. |
| • |
Business Linkages / Teaming in CDP Contracting concept in CDP. |
| • |
Business Plan for consortia. |
| • |
Government Advocacy for CDP. |
|
| |
...Go Top |
|
|
|
| B The Art & Science of EXPORT CONSORTIA MODULE |
| 1. |
Selection of export consortia members : socio-psycho-scientific selection "MATRIX" |
| 2. |
Constitution & registration of export consortia |
| 3. |
Product selection of export consortia |
| 4. |
Code of conduct |
| 5. |
Sharing of orders |
| 6. |
Dividing responsibilities |
| 7. |
Business plan of export consortia |
| 8. |
Banking & export consortia |
| 9. |
Joint programs - purchase & sales ( 22 Activities ) |
| 10. |
Common Facility Centre ( CFC ) |
| 11. |
Export country Matrix |
| 12. |
Price matrix |
| 13. |
Export consortia as a " USP " |
| 14. |
Newsletter |
| 15. |
Mobilising press |
| 16. |
Networking team |
| 17. |
Funding sources |
| 18. |
Long term & short term projects |
| |
...Go Top |
|
|
|
C The Art & Science of BDS PROVIDERS MODULE
Consulting Process & Trust Building |
| 1. |
Nature & Purpose of BDS counseling |
| 2. |
Range & Scope Of services |
| |
| • |
Business Strategy |
| • |
International Trade management |
|
| 3. |
BDS - Client ( SME ) relationship |
| 4. |
BDS & Change |
| 5. |
BDS & SME Culture |
| 6. |
Professionalism & Code Of Ethics in counseling |
| 7. |
The BDS Consulting Process |
| |
| • |
Entry into the cluster & trust building with cluster actors |
| • |
Diagnosis ( Detailed diagnostic study of cluster ) |
| • |
Action Plan of cluster |
| • |
Implementation of the action plan |
| • |
Termination of service ( Withdrawl ) |
|
| 8. |
Managing a BDS firm |
| 9. |
Staffing the BDS firm |
| 10. |
Marketing of BDS consulting services |
| 11. |
Costs & Fees ( Service Tax ) - Generating Revenue. |
| 12. |
Assignment Management |
| 13. |
Quality Management , assurance , commitment & feedback |
| 14. |
Use of IT in BDS consulting |
| 15. |
Career & Compensation in BDS consulting |
| 16. |
Training & Development of self & staff |
| 17. |
Preparing for the future |
| 18. |
Networking |
| Practical Training : |
| • |
Case Studies |
| • |
Mock Sessions |
| • |
Experience sharing with other BDS providers |
| • |
Field Work |
|
| International Market ( Export ) Consulting |
| 1. |
Export Finance |
| 2. |
Mock Sessions |
| 3. |
Shipping procedure |
| 4. |
Documentation for exports – Pre & post shipment.
(Practical filling up of all forms & documents) |
| 5. |
Foreign Exchange Risk management |
| 6. |
Export pricing ( Practical pricing exercises on their own products ) |
| 7. |
Export incentives – Schemes & Calculations |
| 8. |
Export insurance – Marine & ECGC |
| 9. |
Export Policy matters Customs , Banks, MOC , Govt. |
| 10. |
Marketing for exports –
Identification of buyers, communication with buyers , internet training. |
| 11. |
Practical & real case studies |
| 12. |
“SPANCO” & “MAN” Concepts of international marketing. |
|
| |
...Go.Top |
|
|
|
D. The Art & Science of CAPACITY BUILDING OF
TRADE ASSOCIATION MODULE |
| Here is a note on a program which we have are conducting in many countries .The response was extremely encouraging . I suggest that many of your member associations can take advantage of this program . We can conduct this program under your banner. Kindly give your comments on the same. |
| |
| A NOTE : |
| |
| We are glad to note the presence of your trade association & appreciate the role played by your association towards your members . |
| |
| Trade associations have a major role to play in improving the Nation's competitiveness and prosperity. The Trade Association should play a vital part in helping members improve their performance. |
| |
| In China , the role of trade associations is to promote the business of its members , within & outside the country . It is so because they cannot take up any issue as a complaint against the Government due to the strictness & features of Communist governance system , now known by the name of Limited Capitalism ! |
| |
| As different Governments in the world slowly open up by way of Liberalisation , Provatisation & Globalisation ( LPG ) , a time may come , very soon , when there may not be any issue for the trade associations to take up with the Governments . What then will be the role of trade associations ? Is there a possibility that ,members may stop renewing their memberships ! Should the association wait for that time or should they pre-empt it & work out a plan ? |
| |
| The trainer was working in China and had been able to grasp the nuances of cluster approach & revenue generation for trade associations .. |
| |
| Training Contents : |
| 1. |
Identifying the role of your trade association in coming years |
| 2. |
Identifying The Vision , Mission , Focus & Philosophy of your trade association . |
| 3. |
Study of the models of Indian & Chinese trade associations. |
| 4. |
How to classify your members – Category wise & offer services accordingly .Database management & mailing lists – Low Cost Modern concepts. |
| 5. |
Membership Fees – Most members do not pay fees in time because they feel that they are not getting the true value of membership. Moreover it seems difficult to increase the fees ! So how to create value to the fees will be presented in the program. |
| 6. |
How to take your trade association to the internet with value added services like sub contract exchange & information kiosk to the members . |
| 7. |
Minimum MARKETING infrastructure required in a trade association |
| 8. |
Events ( Yearly Ca lender ) to be conducted by the trade association , which will lead to creation of reserve funds , which can be utilized for promotion of its' members' businesses – This will be the most important content of all !!! |
| 9. |
Role of trade association in Cluster Development Program . |
| 10. |
Sponsorship & awards methodology . |
| 11. |
Professional best practices in trade associations |
| 12. |
Trade dispute redress al methodology being followed by trade associations in USA . Issues like agency agreement ………. |
| 13. |
To be concluded by a Time Bound ACTION PLAN …….. |
| |
|
| The business sectors that individual trade associations represent may be unique but the organizational issues that they face are the same . The program encourages the development and sharing of best practice among trade associations. |
| |
|
| The trade association will benefit from a range of inputs designed to assist in the strategic development and day to day running of trade associations , including information, events and training courses as well as opportunities for networking and sharing ideas. |
| |
...Go.Top |
|
|
|
| E. The Art & Science of PRODUCT EXPORT MODULE |
| Training Contents : |
| 1. |
Global trade scenario |
| 2. |
Local trade scenario – impact of imports. |
| 3. |
American marketing techniques – SPANCO |
| 4. |
Chinese marketing techniques |
| 5. |
.Achieving sales success in international markets |
| 6. |
Doing market research for global trade |
| 7. |
Identifying & appointing an overseas sales agent |
| 8. |
Increasing the efficiency of your agent abroad. |
| 9. |
The science of participating in exhibitions abroad |
| 10. |
Planning a foreign business tour |
| 11. |
Role & application of internet in export business |
| 12. |
“SPANCO” & “MAN” Concepts of international marketing. |
| 13. |
Professionalisation of businesses worldwide Where are you ? |
| 14. |
.Succession planning for family owned businesses |
| 15. |
International partnering model in business |
| 16. |
Business etiquette for the Global CEO |
| 17. |
Government incentives for exports. |
| 18. |
Global Value Chain ( GVC ) in exports |
| |
|
| Other side topics of discussion will be : |
| Why to do business in international markets? |
| • |
Getting your company ready for exports |
| • |
Business environment in international markets |
| • |
Marketing strategies for exports of your product |
| • |
Business Linkages / Teaming in international markets Contracting for exports. |
| • |
Export Business Plan / Requests for Proposals (RFP) |
| • |
Business Role of Non Residents and Embassies |
| • |
How to Compete in international markets |
| • |
Buying Process in international markets ( Govt. / Private ) |
| • |
Government Advocacy for exports |
| |
...Go.Top |
|
|
|
F. The Art & Science of COUNTRY MODULE :
Example is of UK , but it can be any country |
| Training Contents : |
| A |
UK : An Economic & Market Overview Presentation : |
| |
An understanding of the UK economy and its competitiveness |
| |
Key trends in the UK market |
| |
UK - A rich and growing import market |
| |
Opportunities for companies for imports & export with UK |
| |
|
| B |
Steps to Successfully Export / Importing with UK : |
| 1. |
Effective strategies for Market Entry- For Imports & Exports: |
| |
| • |
Forms of Business Organizations in UK |
| • |
Opening an Office / warehouse in UK |
| • |
Devising a marketing strategy, plan and positioning your product |
| • |
Gathering Information - How ? |
| • |
Approaching and entering the UK market |
| • |
Identifying local partners |
| • |
Understanding local laws |
| • |
Avoiding fraudulent companies |
| • |
Understanding local prices and taxes |
|
| |
|
| 2. |
Strategy for Market Development : |
| |
| • |
Developing cultural sensitivity in market |
| • |
Advertising and promotion strategy |
| • |
Branding and pricing decisions |
| • |
Choosing distribution channels |
|
| |
|
| 3. |
The Banking & Financial System in UK : |
| |
| • |
Credit and risk management; |
| • |
Understanding the local commercial & banking system |
| • |
Using innovative strategies to overcome payment risks |
|
| |
|
| C. |
Steps to Successfully Exporting / Importing with UK : |
| 1. |
Selling in the UK market: An experience sharing |
| |
| • |
Practical Inputs of a successful exporter to UK |
| • |
This Presentation would include the following elements: |
| a |
Why did the exporter target UK ? |
| b |
What was the plan for market entry and for sustained growth ? |
| c |
What were the major hurdles ? |
| d |
What have been the opportunities and threats? How these been in line with their expectations ? |
| e |
What will be their future course of action ? |
| f |
Recommendations for companies wishing to enter UK |
|
| |
|
| D. |
BUSINEES TIPS ON UK LIKE... |
| |
What you should know before negotiating in UK ? |
| |
Entertaining for business success in UK |
| |
Making appointments in UK |
| |
Selecting and presenting an appropriate business gift in UK |
| |
Respectfully addressing others in UK |
| |
Acceptable public conduct in UK |
| |
Welcome topics of conversation in UK |
| |
Guideline for business dress in UK |
| |
...Go.Top |
|
|
|
| G. The Art & Science of INTERNET MODULE – Use Of internet for exports |
| Training Contents : |
| 1. |
How to set up your export - import business on the Internet. |
| 2. |
How to design a website - A Businesspersons' point of view ! |
| 3. |
Where to host the website |
| 4. |
Modern tools to attach to your website like - ned stats , auto response etc. |
| 5. |
How & where to register your website - Product & Country Strategy. |
| 6. |
How to market your website , in order to generate enquiries. |
| 7. |
How to do business browsing. |
| |
• What is "Smart" business browsing |
| |
• Focus on exports / imports of products |
| |
• How to do market research on the INTERNET |
| 8. |
How to advertise in the INTERNET. |
| 9. |
How to check credibility of the Exporter / Importer on the net. |
| 10. |
Practical tips on innovative emailing. |
| 11. |
How to ensure response to your emails / Websites. |
| 12. |
How to search overseas agents and check their credibility for export /import through Internet. |
| 13. |
How to identify exhibitions around the world through the Internet. |
| 14. |
How to make your foreign business tour successful through the internet INFO system. |
| 15. |
Personal experience of an export netpreneu on INTERNET, as a tool for Export Marketing. |
| 16. |
Warehousing info on the net. |
| 17. |
Import duties in other countries in the net . |
| 18. |
Statistical info on exports & imports from & to any country / different countries. |
| 19. |
WTO and it's implications to your trade , in the net. |
| 20. |
How to become an intelligent exporter / importer through the Net. |
| 21. |
Practical, 'ONLINE' exposure to internet as a tool for Exports / imports. |
| 22. |
How to find out export Incentives in the NET . |
| 23. |
How to learn business etiquettes of different country through the net. |
| 24. |
How to do Country focused and product focused market research on the Net. |
| 25. |
How to research fashion / trend changes in the world through the Net. |
| 26. |
How to minimize export risk through the Net. |
| 27. |
How to search All Export-Import related forms / documents / rules / circulars trade notices etc. |
| 28. |
Hot to get your website in the first page of GOOGLE search . |
| 29. |
How to check the Global ranking of your website. |
| 30. |
SMART search engine submissions through country campaign. |
| |
...Go.Top |
|
|
|
| H. The Art & Science of EXHIBITION PARTICIPATION MODULE |
1. Exhibition types
2. Exhibitions players
3. Benefits of participation
4. What Matters..?
5. Your target ?
6. Before you participate ?
7. How to start planning ?
8. Planning milestones
9. Common pitfalls
10. A time frame Example
11. Target visitor source
12. Promotion of your booth
13. Press release
14. Mail shot
15. Telemarketing
16. Organisers can help with ?
17. Stand plan
18. Feelings in Stand
19. Attract attention by ?
20. Display Tips
21. Product / Company Brochure
22. Packing care
23. In Emergency
24. Market Approach
25. Sleep Well
26. Collective Participation
27. Follow Up - "Silence is Murder"
28. EVALUATE |
| |
|
|
Cluster Pulse will hand hold these trained CDA's and NDA's
|
|
|
|
|
International Projects
of our Mentor |
|
|
| |
|
