Business Delegation
From 25th May to 31st May 2008
Milano nostro contatto
Ms. Carla Barda

Tel : +39 – 3391 24 3565
Tel : +39 – 02 – 394 37 832
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   Why Pakistan :

It’s a Denim Country.
Pakistan is a fourth largest cotton producing country.
It has the best industry setup in terms of infrastructure and machines.
Pakistan produces total of approx 300 million meters of denim fabric a year.
It has the best flat weave fabric mills with state of the art dyeing facilities.
There are altogether more the 5000 small to large size woven garment producers.
Pakistan has an advantage of skilled labour.
World class brands source their products from Pakistan including H&M, Inditex, Levi, Mustang, Gap, Next etc……
Fashion, wide variety of raw materials, flexible suppliers, friendly atmosphere, closer to Europe are some of the benefits.


Blue jeans have been an important article of clothing in Italy for several decades. They have risen from being clothes for workers to adorning the most beautiful of fashion models. They have gone from being a symbol of physical labor to one of pop culture and designer fashion. Many useful items have also been created through the recycling of worn out denim jeans. With such a profound history, the future holds enormous opportunities for Pakistan made Cotton blue jeans.

Denim material was first worn during the eighteenth century, largely due to successful trading practices and the plentiful production of cotton. The cotton material was produced to be durable. It was perfect clothing for physical laborers because it lasted longer and wasn't easily torn. Over a period of time, it has become a fashion statement of the elite too.

The nineteenth century saw the start of one of the most well-known producers of jeans in the world, Levi Strauss. Gold miners, fueled by the California Gold Rush, wanted clothing that would be tough enough to stand up to the physical demands of mining. Levi Strauss began a wholesale clothing business in 1853 in order to provide strong denim clothing to the miners.

The twentieth century saw blue jeans slowly become symbols of pop culture. The 1930s brought western movies and the American cowboy, who wore blue jeans on the big screen. Seeing many heroes wear blue jeans sparked their popularity. The 1950s fueled the desirability of jeans even more as they became synonymous with teen rebellion in movies and television. The 1960s saw the individualization of blue jeans as people began to experiment with different styles and decorations, such as patches, embroidery, and wild colors. Perhaps the most memorable designs from the 60s and 70s era were bell bottomed and hip-hugger jeans.

Blue jeans reached a zenith in the 1980s when they drew the attention of major designers. Not only were blue jeans being glamorized, created in new styles, and marked with designer logos, but they were also being worn by the top fashion models and television stars of the day. The popularity of blue jeans skyrocketed.

That peak couldn't be sustained as the demand for more traditional styles of blue jeans decreased in the 1990s. This trend was largely attributed to the idea that young adults didn't want to wear "their parents' jeans" and were in search of other fabrics and styles with which to make their own fashion statements.

What does the twenty-first century hold for Pakistan produced blue cotton jeans ? Producers of denim jeans in Pakistan continue to find more creative ways to market blue jeans while wearers can find almost any vintage or current style desired.

Blue jeans have transcended all boundaries, proving that they can be durable clothing for workers and chic designer fashions for models - a true staple of Italian fashion.


 
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