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LOCK CONSORTIA MODEL
Step 1 :We
organize group SENSITISATION meetings of lock manufacturers
& traders in Aligarh & present before them , the global
market size for EXPORT OPPORTUNITY.
Step 2 : We
present the model of export consortia being practiced in several
clusters in India & abroad , where Cluster Pulse is a
part of the promotion & ongoing work. Success stories
& failure stories will be demonstrated.
Step 3: We
conduct one to one meetings for 15-20 minutes with each participating
company , who are present in the SENSITISATION meetings ,in
Aligarh & try to form an export consortia of 6-8 manufacturers
& traders.
Step 4 : We
give the export consortia – A MARKET PLAN FOR EXPORTS.
Step 5 : Market
plan consists of activities like :
Preparation for export markets – Catalog , website ,
visiting cards, sampling etc.
Export
delegation to 2 export markets with Buyer – Seller Meet
( BSM )
Exhibition
participation in export markets.
Incoming
foreign delegations to Delhi & Aligarh.
Seminar
in Aligarh by importers.
Training
for negotiating skills in export markets.
Step 6 : At
the end , we give the Aligarh lock cluster , a TECHNOLOGY
PLAN
Internal & external working of LOCK export consortia
Role of
support institutions
1. Selection of export consortia members –
Scientific selection matrix
2. Registration & Constitution of export consortia
3. Product selection of export consortia
4. Code of conduct
5. Sharing of orders
6. Dividing responsibilities
7. Business plan of export consortia
8. Banking & export consortia
9. Joint programs – Purchase & sales ( 22 Activities
)
10. Common Facility Centre ( CFC )
11. Export country Matrix
12. Price matrix
13. Export consortia as a “ USP “
14. Newsletter
15. Mobilising press
16. Networking team
17. Long term & short term projects
1. The Global background to Cluster Development
Program ( CDP ) & its relevance to the LOCK industry in
Aligarh .
2. The Indian background to Cluster Development Program (
CDP )
3. Objective & purpose of CDP ( Backward & Forward
linkage )
4. Sensitisation of CDP
5. Scientific steps of CDP
6. Methodology of CDP
7. Experiences of clusters & consortia- Achievements
8.Consortia formation
9. The psychology of working together.
10. The benefits of CDP
11. Reasons for Failure of some CDP’s.
12. Cost of running CDP & Consortia
13. Networking & CDP
14. Agencies involved in CDP & their role.
15. Role of CDA ( Cluster Development Agent )
16. Areas of CDP which affects business – Technological
intervention, R & D , cost reduction , cost sharing ,
increase in sales , increase in profits , joint market promotion
, exports , imports , joint ventures , group financing , group
staffing ……
Other side topics of the presentation will be :
• Why to work in groups under consortium ?
• Getting your company ready for CDP
• Business environment in international markets.
• Marketing strategies for consortiums
• Business Linkages / Teaming in CDP Contracting concept
in CDP.
• Business Plan for consortiums
• Government Advocacy for CDP
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